Rethink, rebuild, and redesign reads like a challenge for many. At THOR, we read it as an opportunity. Leaders at PeopleForBikes told us they felt their previous website held back their advocacy work. As the leading cycling group in the United States, PeopleForBikes’ ambitious ideas needed a better translation to an online format. THOR’s designers hit the ground running, or rather, riding.
PeopleForBikes’ data-centric desires required top visualizations and speed. Their City Ratings information ranks criteria of places and routes to determine the best spots for cycling. THOR selected a leading development framework, Next.js, that can handle large datasets and interactive elements. This replaces the outdated, Wordpress-based site that could not handle the demands of the City Ratings program.
PeopleForBikes collects biking data from around the world through their statistical analysis and surveying hundreds of communities. As part of the 2021 rebuild, PeopleForBikes redesigned their criteria for judging cities. This demanded a new approach between their team of data scientists and the web.
THOR designers normalized the data and added our own stylistic touches. The results? A simple set of data tools PeopleForBikes can easily update annually. When combined with advanced data visualizations and leading design, THOR created a website where users can explore the best cities for biking.
THOR focuses on great imagery. Whether creating custom photography or curating stock images, THOR accentuates the core message of each unique brand with dynamic visuals. We consider this our hallmark.
We know busy teams require easy to maintain solutions. Projects such as City Ratings demand creative imagery, without hand-selecting images. For this project, THOR landed on the idea of using satellite imagery to visualize each city in a scalable way. We implemented the imagery from a leading mapping provider, Mapbox, to simply leverage the latitude and longitude coordinates in our dataset.
PeopleForBikes asked THOR to make their website’s look match their ambitions. The design of the City Ratings site blends custom elements and template-oriented content delivery. During our integrated design and development process [THOR digital process link], THOR worked to create a flexible framework appropriate to both print and digital communication goals. Now, PeopleForBikes displays their aligned look from website, to mobile, and directly into retail locations across the globe.