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National Investor Relations Institute

Publication redesign, ongoing design, rebranding, and decade long communication support.
Case Study
Category
Branding
Client
National Investor Relations Institute
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THOR has been working with NIRI for over a decade to produce award-winning publications, hundreds of communications elements, and a highly regarded brand.

The Breadth of a Single Organization’s Needs

Often when clients hire THOR to provide a single service, we become their trusted partner over time. THOR's engagement with the National Investor Relations Institutes began in just this way with our redesign of their flagship publication, IR Update. Over the years THOR has completed hundreds of jobs for NIRI spanning all types of media. At any given moment THOR may be working on branded imagery to support the NIRI website, print advertising for financial publications, large-format branding for investor meetings, or any of dozens of other custom requests. A decade’s worth of deadlines and issues, in all print and digital editions. THOR designers have the versatility and experience to pull off this type of commitment.

Making an Impression

Creating a new logo and brand guideline represents the highest level of trust an organization can put in its design firm. Because of the constant use of the logo and color palette, each and every future placement must be predicted and considered. This is in order to produce an element that represents an organization’s mission, while seamlessly blending with the content it brands. This subtle balancing act takes experience to properly achieve.

Logos are systems that need to meld to a wide variety of uses.

Our rebrand process begins with conversations to establish a storyline of where the organization has been, how it sees itself in the present, and where it hopes to go. From those discussions we produce a series of initial designs. We push ourselves, and the client’s comfort level, to start unbounded and open to possibility.

We begin with a wide variety of directions.

Once the client and THOR designers settle upon a chosen logo and palette, we refine the look. The brand guideline follows. This document captures both the technical aspects of the brand and the organization’s current mission and goals. It steers the branding going forward.

A logo can't be judged until it is seen in context.

Showtime At the Conference

Large-scale annual meetings provide an entire universe of design needs for an organization. THOR has helped NIRI create thematic visual approaches for ten annual conferences. Each one has included a myriad collection of materials. THOR designers provide their discerning eye to each piece created. It takes an experienced firm to be able to adapt a concept to environments, print promotions, online promotions, presentations, and branded products. It's truly a mountain of items.From the smallest of web banners, to the graphics filling the wall of a convention center, our designers make sure the theme transfers to any potential need.  

Every conference receives a distinct and custom theme.
Every theme receives numerous treatments to get the creative process started.

THOR also understands the conference buildup. What usually starts as a nice jogging pace in the early months, often ends up as a full sprint the closer the date on the calendar arrives. This also means edits and additions. Many times, it means lots of additions. THOR handles the requests. We understand the rapid-fire timing and precision needed to crank out the vast amounts of promotional material. We also understand how to produce in a calm and dependable way without adding on to the client’s stressful workload. The plans and production of any conference constantly change on the client’s side. We take your changes and execute confidently. Materials handed out at NIRI’s conference advance the organization’s goals and message, all while looking creative and professional. Take a look at some of our examples from over the years of helping produce NIRI’s annual shows.

A small sampling of some of the signage needed for an annual meeting.

Projects such as NIRI exemplify how THOR designers showcase our artistic side. But we go even further. Check out our other case studies to see how THOR meets a client’s website needs. If your company feels ready for the next step, contact us to schedule a meeting to see the power of THOR.

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