Aerospace America

Award-winning print redesign, ongoing print design, and print to digital publication transition and support.
Case Study
Aerospace America

THOR works with AIAA to create the leading resource for astronautic and aeronautic industry coverage in both print and digital formats.

Technical Illustrations and Print Covers

Aerospace America is an award-winning print and digital publication serving the fast-paced global aerospace industry. In order to keep up with the constant evolution of this client's fast-paced industry, Aerospace America highly prioritizes illustrations of complex concepts. Visualizations enable ediors to show rather than tell. Because each print production cycle unfolds over the course of just two weeks, a method for rapidly executing these ideas is critical.

THOR designers identify existing available artwork from the public domain. Designers then take raw content from the editors to determine the basic building blocks of the illustration. With parameters set, our designers turn to our established style to create the initial illustration. This intake system, paired with our established styles, scales to virtually any concept. 

Over the years we have developed dozens of technical illustrations for a wide range of fascinating subjects. This includes hypersonic engines, 3D printing, satellite re-entry, airline design efficiency, x-ray technology, and trajectories of high-profile space missions.

Web Development Starting with a Workflow

The biggest win of this project focused on creating a rock solid workflow for this client. This set the foundation for an efficient method of publishing in both domains. 

The workflow hinges on a central hub for content development. THOR uses Adobe InCopy as the document of record for the entire process. We deployed content from InCopy to InDesign for print, and from InCopy to WordPress for digital.

At all times during the process, editors have the most up-to-date version of the content at their disposal through our file management solution, Box. This allows for the print portion of the magazine to develop over the course of weeks, where editors can publish the digital side at a moment’s notice.

THOR builds this workflow into our preferred project management system, Trello. The system allows us to track individual stories as they progress through the stages of development. 

Mobile views of the online publication.
A landing page for a year long campaign celebrating the Apollo 11 anniversary.

WordPress, Built for Publications

Each publication we work with has a unique data structure we customize WordPress around. It's our favorite choice for magazines. Editors, including those at Aerospace America, enjoy the familiar administrative user interface. This speeds content production cycles and allows our clients to run lean production teams.

Ongoing Support

The Aerospace America site was a significant workflow departure for our client's editorial team. Change management is part of what THOR helps clients navigate. For the team in charge of Aerospace America, that meant training in the WordPress dashboard and ongoing support. This helped to answer questions and make minor adjustments as articles and new workflows developed into a new process for the editorial team. 

THOR has been supporting this publication for over seven years with our class-leading support. We look forward to working with you on a similar project.

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