Our process involves both strategic consultation surrounding the overall content, composition, and workflow of the magazine along with the physical work of recreating the aesthetic. The end result is a complete reinvention of the publication and a set of templates and guidelines that produce immediate results when put to work. Our engagement with Construction Executive included a full redesign of the print publication, design and production of the accompanying e-newsletter, ongoing production of the monthly magazine, and consultation for the upcoming redesign of the digital edition.